HINT #3: "Putting Together Your Package"
"What the heck is a presentation package?"
Don't worry, your not the first to ask.
For most of the employment openings ads in trade publications or on the internet ask
for a "T&R", or "tape and resume". Other ads state "C&R", or "cassette and
resume", while others request you to "Get your PACKAGE to:". In a way, these
places already expect that you know how to properly market yourself, and that you
have assembled a "package" that is ready to send out....but what is supposed to be in
1) Cover Letter. With the computer you are on right now, there probably is already a
program perfect for the task. "WordPad", "Microsoft Word", "Microsoft Works" to
name a few. Get to know the program, it's fonts, and put together the nicest, neatest
cover letter you can. You can easily format a header to look like printed stationery.
Make a header template and save it to "Briefcase". When you need to type a cover
letter in a pinch, the template is right there. Briefly explain in the cover letter how
YOU are the one who's talent fits their needs, and how YOU are the one to be of most
benefit to their company. In plain terms, state that you very much want the position,
and would like to be interviewed. Make it fit one one page....the shorter the better.
None of us can predict when our computers will crash, so back-up all of these new job
package templates and files to 1.4M disk, or even burn them to CD and keep them
stored where in case the worst happens, you can quickly use them on a new PC.
2) Resume. This topic has been hotly debated for decades. There are numerous books
on the subject (just browse through a library, Books-A-Million, Walden Books, etc.).
Suffice to say that you should read up on the subject or just do a web-search on
"resumes", and you will have more than enough information to put together the best
resume you can. Some hints do include using size 11 font, keeping your resume to one
page, and using a spell check to make sure there are no errors. If you have typos, bad
grammar, or spelling mistakes, you will inadvertently send a message that you are a
dumbass, and shouldn't be hired.
3) References. Make this a separate sheet from your resume, if possible. Include only
those individuals you know will give you a positive reference. It's even best to ask
permission from former Program Directors, General Managers, etc., before placing
them on your reference sheet. Place what you believe to be your strongest few
references at the top, since most prospective employees rarely call more than the first
few names anyway.
4) Ratings History. While your not supposed to quote ratings without the ratings firm
that issued them's permission. Your also not supposed to re-use uncancelled postage
stamps, write on currency, or park your car more than a foot from the curb--but
people do it anyway. If you indeed have the numbers from your daypart that show a
strong increase, or long progressive increase in listenership, it wouldn't hurt to include
them. Make this another separate sheet, with a nice header.
5) Philosophy. This is crucial if you are applying for a Program Director position,
desirable for a Morning Show position, and less critical for talent of other dayparts. It
should include a basic overview or your accomplishments as well as the personal
philosophy and strategies that achieved it. Program Director candidates will want to
expand this segment to include their strategies on the music, each daypart's role,
expectations, views on handling and solving problems, and promotions.
6) Photo. This is another hot topic of debate. "It's not like we're on TV, or anything".
Many radio talents are a bit tiffed if asked to enclose a photo. Not surprising. If we
were all hunks and underwear models, it wouldn't bother us. So why in a field of
faceless audio are we being judged on our looks? Simple. Marketing. Sad to say, but
employers DO discriminate on basis of looks. If we were all honest, we'd admit that we
all do. Since we're all not hunks and underwear models...lets make lemonade. Get a
simple color photo shoot done. Glamour Shots is great for this for female airtalent,
and they are very reasonable. For male airtalent, you may need to scan your local
Yellow Pages for photographers, then call and briefly interview them with your needs,
and get the rates they might charge for it. Have a "headshot" done, then have at least
50 made, 8x10's are fine, so are 3x5 inch photos. The more professionally done, the
more of an impression you will make. Unless you are applying for Program Director
or General Manager, leave the suit and tie at home.
7) Clippings. Have clippings of promotions you've done that made the local papers?
Include them. Have a video of stunts or promotions that made the local TV news,
include it if you can afford it. Photos of you with stars, artists, celebs, promotions,
etc? Scan the photos (with appropriate captions) and assemble them into a photo
album about your show. A simple, clear, report holder with the slide-on sidebar with
work fine, and are available cheaply at office supply stores. Have a CD burner in
your PC? Burn them to CD, and include a clearly worded label that it contains
pictures and graphics (so the PD doesn't stick it in his CD player thinking it's a
back-up audition demo).
8) The Icing On The Cake. Package the above in the most creative way you can.
Placing them in an unused pizza box with "I DELIVER...RATINGS", and hand
delivering it to the PD is one creative way. In a clean athletic shoe box with "USE
THESE TO KICK THE COMPETITION" is another. You can use anything from
sleek, black shiny report presentation folders to sealed legal brief holders. Use your
creativity. Use your marketing skills. After all. We are all IN marketing. Shouldn't
we show that we can use that same creative talent to market ourselves?
"Using The RockRadio1 Jobs Section"
"Putting Together Your Audition Tape"
"To Call, Or NOT To Call?"
"The Effects Of 9-11 On Your Job Search"
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